“Half our world’s population is younger than 30. Millennials, age 18 to 34, grew up tethered to their smartphones, which they check 43 times per day.1 They now comprise the primary pet-owning demographic at 35 percent of U.S. pet owners, surpassing baby boomers’ 32 percent, according to the American Pet Products Association (APPA).2 This generation will add 2.6 million pet owners between now and 2020.3 After surviving the recession, our profession will experience renewed vitality thanks to millennials, who spend more on veterinary care and pet services compared to other generations.4
Five trends, sparked by millennials, will shape the future of the veterinary profession.”
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