Group training seminars and speaking events

A former practice owner herself, Tracy Dowdy has been helping veterinary practice owners with their management needs for more than 20 years. She regularly speaks at veterinary practices, events, conferences, and workshops all over the nation, which allows her to accommodate the needs of more professionals than with consultations alone. Her innovative approach to practice management, combined with her enthusiasm and passion, has made her one of the most renowned veterinary consultants in the country.

During each of her training seminars and speaking events, Tracy shares the five components of her Relationship-Centered Practice™ Model. These components, which are listed below, address some the greatest challenges of veterinary practice owners who are trying to run a successful business. For the best results, she recommends that each component (course) be addressed individually as a two- to three-hour lecture or a four- to six-hour workshop.

Free Download of Tracy’s Video Series

In this video series, learn the solutions to the biggest challenges facing veterinarians and their teams.

Identify your compelling vision,
and transform it into a reality

Vision. It’s one of the most important aspects of every fruitful veterinary practice, and it’s one that every staff member should possess. Identifying and implementing a vision for your practice can help your team be more effective in their positions, with the ultimate goal of improving your business, both relationally and financially. This course can help you achieve that goal.

Learning Objectives:

  • How to develop a vision and plan to improve your practice’s future success
  • Introduction to veterinary practices in the new normal
  • How your practice can become “relationship centered” by utilizing empowered healthcare team members who share your veterinary knowledge to develop long-lasting client relationships
  • How your practice can increase its capacity to bond and serve clients and patients through standards and systems

Build a self-reliant team

Regardless of the position(s) you hold at your practice, your employees are your greatest asset. They are also the best high-return, low-risk investment you can make. However, finding and training these employees can sometimes be a challenge. During this course, Tracy shares her knowledge of recruiting for talent and training for skill to overcome that challenge. She also explains how to implement effective ongoing training for your team and how to identify and eliminate “warm bodies” in your practice. With this knowledge and training, you can help empower your employees, equipping them to be great leaders like you to create an efficient, confident, and loyal team.

Learning Objectives:

  • How to recruit and retain the best, brightest, and most motivated employees
  • How to create a practice culture that empowers team members to deliver consistent, exceptional client service and healthcare through standards training
  • How to implement an ongoing training program for your team that starts on Orientation Day
  • How to lead a team to victory by creating a practice environment in which team members view their positions as careers instead of jobs
  • How to utilize the practice’s vision and core values as a measuring stick for change
  • How to delegate effectively and eliminate those “got-a-minute?” interruptions
  • How to conduct productive meetings with a mission
  • How to implement a conflict resolution policy to enable team problem solving

Standards lead to unforgettable client experiences 

Your clients expect more than just exceptional care for their pets. They also expect exceptional customer service for themselves. As a practice, you want to have standards that allow you to meet and exceed these expectations…because in doing so, you can elevate your practice to the next level. This means your clients are more likely to become permanent clients, and your chances of drawing new clients increase dramatically, due to word of mouth. This course can help you establish high practice standards so you and your team can create an atmosphere that keeps your clients and their pets coming back year after year.

Learning Objectives:

  • How to communicate, implement, and reiterate internal standards, thereby providing a more solid foundation upon which to build even better service and patient care
  • How to develop an image that represents the quality of service and patient care that your practice provides
  • How to create consistent, exceptional client experiences to boost loyalty and referrals
  • How to increase compliance through the generation of simple but effective communication tools
  • How to build collaborative and effective team meetings to share knowledge, team build, and deliver dedicated on-going teaching

Systems A to Z

They say it takes a village to raise a child. To manage a veterinary practice effectively, it takes a team of people and various systems. It’s important to understand how creating systems for every aspect of your practice can benefit your business, and how this simple technique can transform it from a doctor-centered practice to a systems-dependent one. In this course, Tracy shares the critical steps to develop processes and build systems for your practice, perform the daily tasks in your hospital, and empower your team to provide consistent, exceptional client service. As a result, you will benefit from working with happier people, handling a more manageable workload, and increasing your practice’s capacity to grow.

Learning Objectives:

  • The value of the relationship-centered practice model versus the traditional doctor-centered practice
  • How to develop efficient systems in every aspect of your practice
  • How to define roles and responsibilities within your team and how to delegate the necessary tasks to maximize operational efficiency
  • The importance and value of automated processes to reduce human error

Additional One-Hour Courses on Systemizing Your…

  • Out-patient visits
  • Patient surgeries and hospitalization processes
  • Appointment scheduling

What you measure, you can improve

Does your practice have a standardized system for setting up and entering data into your practice management and accounting software? Many practices don’t, and as a result, productivity and profit reports are inaccurate, and if they’re inaccurate, they’re worthless. In this course, Tracy teaches you how to determine what information should be tracked at your practice, how to establish standardized rules for entering data, and the steps you need to take to end the “trash in – trash out” cycle.

Learning Objectives:

  • Methods and standardization to track and measure vital financial metrics through the creation and implementation of technology in a practice’s software system and their chosen accounting software
  • How to make sense out of the service, procedural and diagnostic events compared to the expenses they endure in your business
  • How to implement simple systems to adequately manage revenue and expenses and ultimately improve operating profit
  • Understand how to create a simple practice accounting system that incorporates controls to reduce the embezzlement of funds
  • How to set the right fees for your practice and how to communicate them to your clients.  Also, gain a better understanding of the consequences of discounting products and services