Veterinary Group Training Seminars & Speaking Events

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Tracy is an accomplished and respected speaker who is known for bringing her topics to life. She regularly travels across the nation to speak at events, conferences, workshops, and individual veterinary practices. Her deeply innovative approach to practice management make her one of the most respected consultants in the entire veterinary industry.

During each speaking engagement, Tracy shares the five components of her Relationship Centered Practice Model. These components directly address some of the greatest challenges that veterinary practice owners face. You can read more about these components below.

Tracy’s Topics

Identifying and Executing a Vision

Your vision is one of the most important aspects of building a successful veterinary business. Every staff member must have a clear understanding of the vision; it needs to be imbued in everything you do. When you strategically implement a vision, your team will likely become more effective in their positions and will have deep ramifications for your business’s relationship and financial growth.

Learning Objectives

How to develop a vision and a plan to improve your practice’s future success
Introduction to veterinary practices in the new normal
How your practice can become “Relationship Centered” by utilizing empowered healthcare team members who share your veterinary knowledge to develop long lasting client relationships
How your practice can increase its capacity to bond and serve clients and patients through standards and systems

Building a Self-Reliant Team

Regardless of your responsibilities, your employees are your greatest asset. They are also the best high-return, low-risk investment you can make. However, finding and training the right employees is one of the most common problems we see in veterinary practices. During this course, Tracy will guide you through how to recruit for talent and train for skill so that your practice can sustainably flourish. She will also explain how to implement effective ongoing training for your team and how to eliminate “warm bodies” from your practice. By taking this course, you will be empowering your employees to be great leaders, and you will be cultivating a team that is efficient, confident, and loyal.

Course Objectives

How to recruit and retain the best, brightest, and most motivated employees
How to create a practice culture that empowers team members to deliver consistent, exceptional client service and healthcare through standards training
How to implement an ongoing training program for your team that starts on Orientation Day
How to lead a team to victory by creating a practice environment in which team members view their positions as careers instead of jobs
How to utilize the practice’s vision and core values as a measuring stick for change
How to delegate effectively and eliminate those “got-a-minute?” interruptions
How to conduct productive meetings with a mission
How to implement a conflict resolution policy to enable team problem solving

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Setting Standards

Your clients expect more than just exceptional care for their pets. They also expect exceptional customer service for themselves. As a practice, you want to have standards that allow you to meet and exceed these expectations…because in doing so, you can elevate your practice to the next level. This means your clients are more likely to become permanent clients, and your chances of drawing new clients increase dramatically, due to word of mouth. This course can help you establish high practice standards so you and your team can create an atmosphere that keeps your clients and their pets coming back year after year.

Learning Objectives

How to communicate, implement, and reiterate internal standards, thereby providing a more solid foundation upon which to build even better service and patient care
How to develop an image that represents the quality of service and patient care that your practice provides
How to create consistent, exceptional client experiences to boost loyalty and referrals
How to increase compliance through the generation of simple but effective communication tools
How to build collaborative and effective team meetings to share knowledge, team build, and deliver dedicated on-going teaching

Systems A-Z

To manage a veterinary practice effectively, it takes a team of people and various systems. It’s important to understand how creating systems for every aspect of your practice can benefit your business, and how this simple technique can transform it from a doctor-centered practice to a systems-dependent one. In this course, Tracy shares the critical steps to develop processes and build systems for your practice, perform the daily tasks in your hospital, and empower your team to provide consistent, exceptional client service. As a result, you will benefit from working with happier people, handling a more manageable workload, and increasing your practice’s capacity to grow.

Learning Objectives

The value of the relationship-centered practice model versus the traditional doctor-centered practice
How to develop efficient systems in every aspect of your practice
How to define roles and responsibilities within your team and how to delegate the necessary tasks to maximize operational efficiency
The importance and value of automated processes to reduce human error

Additional One-Hour Courses on Systemizing Your…

Outpatient visits
Patient surgeries and hospitalization processes
Appointment scheduling

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What You Measure, You Can Improve

Does your practice have a standardized system for setting up and entering data into your practice management and accounting software? Many practices don’t, and as a result, productivity and profit reports are inaccurate, and if they’re inaccurate, they’re worthless. In this course, Tracy teaches you how to determine what information should be tracked at your practice, how to establish standardized rules for entering data, and the steps you need to take to end the “trash in – trash out” cycle.

Learning Objectives

Methods and standardization to track and measure vital financial metrics through the creation and implementation of technology in a practice’s software system and their chosen accounting software
How to make sense out of the service, procedural and diagnostic events compared to the expenses they endure in your business
How to implement simple systems to adequately manage revenue and expenses and ultimately improve operating profit
Understand how to create a simple practice accounting system that incorporates controls to reduce the embezzlement of funds
How to set the right fees for your practice and how to communicate them to your clients. Also, gain a better understanding of the consequences of discounting products and services

A Powerful Message

Group training seminars and speaking events.

Drop the mic

Tracy’s Topics